About Us
A marketing analytics and strategy firm focused on the Growth Performance needs of Business Aviation.
We seek to understand the market conditions and economic behavior of the Business Aviation industry.
ARC AIR Research is the only firm that combines aviation, economics, and marketing data into an easy-to-use dashboard.
Antonio Newsom Principal Consultant
Antonio Newsom is the Principal Consultant and Founder of ARC AIR Research, LLC. Also, an Analytics Consulting Manager with Accenture in the Song Intelligence practice of Accenture Song. He previously worked at Publicis Sapient – a top four Adverting holding company – as Analytics Lead for Mercedes-Benz USA. He has over 15 years in Marketing Analytics including 10 years with Fortune 500 companies Delta Airlines and Home Depot. He has a B.S. in Applied Economics from Florida State University and a M.B.A. from Embry-Riddle Aeronautical University.
What is marketing performance
Management?
Marketing performance management (MPM) is the analysis and improvement of the efficiency and effectiveness of marketing. This is accomplished by aligning marketing activities, strategies, and metrics with business goals.
It involves measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return on marketing investment (ROMI).
Audiences that will benefit from our products:
- Air Charter Brokers
- Air Charter Operators
- Fixed-based Operators
Core Competencies:
Data Analysis (Measurement
Strategy)
Data Blending (Aviation, Economic,
and Marketing data)
Data Story Telling (Digital
Dashboards)
Products & services
BIZAVNOMICS™
“A cloud-based platform that combines business aviation, economics, and marketing data into a single data source for painless analysis and visualization.”
BIZAVNOMICS PLANNING DASHBOARDs
Business Aviation Data
Flight Trends
Economics Data
Employment, Income, Population Trends
Marketing Data
Sales, Service, and Marketing Trends
BIZAVNOMICS
Market Health & Sales and Marketing Performance
What are the benefits of understanding the economic health
of the Biz Av market?
What is the potential size of your market? (Based on leading economic indicators)
Is your service market growing or declining? (Based on flight and economic trends)
What is your market share? (Comparing your traffic to overall traffic trends)
Data sourced from the world’s leading data providers.
Bureau of Economic Analysis (BEA)
Is a U.S. government agency that provides official macroeconomic and industry statistics, most notably reports about the gross domestic product (GDP) of the United States and its various units—states, cities/towns/townships/villages/counties, and metropolitan areas. https://www.bea.gov/
Bureau of Labor Statistics (BLS)
It is the principal fact-finding agency for the U.S. government in the broad field of labor economics and statistics and serves as a principal agency of the U.S. Federal Statistical System. https://www.bls.gov/
ARG/US International
TRAQPak Pro is a robust aviation intelligence tool to shape your business for future growth. Comprehensive aviation aircraft data allows you to analyze aircraft activity, review market intelligence reports, and make data-driven decisions. By integrating the world’s largest aviation databases, TRAQPak Pro gives you a competitive advantage. https://www.argus.aero/aviation-aircraft-data/
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. https://trends.google.com/trends/?geo=US
United States Census Bureau (USCB)
Is a principal agency of the U.S. Federal Statistical System, responsible for producing data about the American people and economy. https://www.census.gov/
Get in touch
-
707 Park Ave, NE Suite 1423 Atlanta, GA 30326 - +1-888-268-8775
- antonio.newsom@arcairresearch.com